Serving our loyal customers since 2005
Nature Fresh Beverages, renowned for its commitment to quality and innovation, stands as a distinguished entity in Sri Lanka, boasting a wealth of expertise in the production of bottled water.
History
“Nature Fresh” bottled drinking water is a product of Nature Fresh Beverages International Private Limited, which first came in to the market as Nature Fresh Beverages Pvt Ltd in year 2005. Mr.Ivan Ranasinghe was the founder of this esteem organization who has more than 40 years’ of experience in Food and Beverage Industry. He has experience in West Germany, Coca Cola Sri Lanka, Gillbeys Lanka Ltd, and W M Mendis, whch are some of the leading beverage companies. In addition to that being a Science Graduate he worked for VCom Heavy Engineers as the Director General Manger gaining lots of experience in engineering.
He started this “Nature Fresh” bottled water company to serve the nation with natural products to make the consumers healthy & better fit to the future. The company first started in Colombo suburbs & With increased demand “Nature Fresh” company wanted to offer its customers with more natural products to enhance their health. Hence in the year 2011 company carried out an extensive geological research throughout the Island with the intention of finding the best water source in the Island, and found this beautiful village DELTOTA in mountain range which is covered by rain forest in Kandy District.
This research led the company to bore down over 200 feet beneath the earth surface going through different granite layers to reach the ulster white lime stone chalk, which has been collecting in the chalk aquifer crystal clear natural mineral water highly beneficial for health. Its composition and quality remain unchanged for many years because of geological structure of the surrounded area.
Because of this new water source, company decided to establish its new factory near the water source in this beautiful village. This paved the path to the “Nature Fresh” company to establish Nature Fresh Beverages International(Private) limited in this beautiful village in year 2011.,. With this new establishment Nature Fresh Beverages (Private) Limited company became the distribution company of the new company that was formed. With this new venture the company got expanded rapidly over the years catering to large range of customers with its natural products and also assisting the country with many job opportunities which formed the family of Nature Fresh Beverages International (Pvt) Ltd.
Vision
Create healthy living with bottled natural mineral water both within the country & across the Seas.
Mission
To cater a knish health product across the country enriching livelihood of all stakeholders prioritizing customer health & wellbeing
Health of our customers is our wealth!
Certification
Health ministry approval for the source and the quality of products.
- Sri Lanka Standard institute for the Systems and the quality of products.
Environment authority with environmental certification.
Chairman Note
At Nature Fresh Beverages, we are more than just purveyors of water; we are custodians of well-being, champions of sustainability, and architects of refreshing experiences. Our commitment to excellence is unwavering, and I am immensely proud of the strides we have taken in establishing ourselves as a beacon of quality and innovation.
In a world where the quest for sustainability has become imperative, our dedication to environmental stewardship stands as a testament to our values. We continue to invest in cutting-edge technologies, ensuring that our production processes minimize ecological impact. From eco-friendly packaging materials to responsible sourcing, every decision we make is a step towards a greener, more sustainable future.
Our success is not only measured in bottles sold but in the positive impact we have on communities and the environment. We actively contribute to making a difference beyond the confines of our business. Let us take pride in the knowledge that every sip from our bottles is a step towards a healthier planet.
Why you should drink “Nature Fresh” natural mineral water?
Mineral water health benefits may be very much greater than the benefits, you receive from traditional well water, distilled water and tap water. The great thing about minerals dissolved in water is, they can be easily absorbed by the body than from most foods.
Benefits
- lowering of LDL cholesterol (Bad Cholesterol) and increases Of HDL (Good cholesterol)
- Balancing of Sodium (Na) levels in your body thus controls blood pressure.
- It kills bacteria and viruses that attacks the immune system that cause infections and diseases.
- Cleansing your body’s toxins (added through food and air) and lowering your blood volume for better cardiovascular health.
- Adequate hydration supports good health, body cooling, keeping your mouth, nose, eyes moist, promoting optimal joints, muscles functioning and maintaining healthy shiny skin Also helps proper brain functions.
- nervous system remains, healthy and improve the natural healing capability of the body.
- prevents mineral deficiencies and makes your immune system more efficient.
- Keep your bodily fluids balanced or make more alkaline, helping to prevent cancer.
Magnesium (Mg) content in mineral water contributes to make bones and muscles strong.
Calcium (Ca) helps to build and maintain strong bones and teeth.
Potassium(K) curing dry skin, elevating low blood sugar levels, reducing hair falls and helps to hair growth and growth of new skin cells. Especially it helps in carrying Oxygen to brain. thus supporting memorizing and learning.
Chlorides and bicarbonates in mineral water, promoting proper digestion, as well as effective regulation of the stomach and intestinal acids. The foods nutrients also attracted properly.
History
The Sri Lankan nation was first introduced to bottled-water in the formation of a joint venture with then U.S.-based American Liquid Packaging Systems, Inc. in the year 1995, making American Premium the pioneer in the bottled water industry in Sri Lanka. Thereafter, from a fledgling entity riding over 25-years American Premium Water Systems grew steadily to become a giant in the water-bottled industry.
At American Premium, our focus is directed towards producing and improving the best processes to serve clean and hygienic water to quench our customer’s thirst. From the most advanced water research technologies to the latest state-of-the-art packaging and disposal methods, American Premium is dedicated to redefining “clean and pure drinking-water.” Our quality and strict standards are further testified by the ever-growing list of loyal clients increasing in number over the years. The American brand is the benchmark for bottled water in Sri Lanka.
With the upward shifting socio-economic factors in Sri Lanka there was a demand for portable bottled water. Thus, we added convenient easy-to-carry pack sizes to our product range. We have established island wide coverage through branches located in key cities, backed by a strong network of distributors. Our manufacturing facility is located closer to Hanwella, an area which boasts of high quality water. We have established a solid presence in Chennai, India since 2005 in line with our regional expansion goals.
Our team is dedicated in ensuring customer satisfaction and comprises of diverse cultures, beliefs, and backgrounds. This healthy diversity is the recognition of differences as prerequisites for high performance and continual improvement. It also ensures the effectiveness and creativity of the organization, and values conflicts as opportunities for more effective decision-making and problem-solving.
We are committed to our loyal customers who have placed their trust in our products which are consumed daily. We are humbled and honored by their patronage for over two decades.
Vision
To be the most preferred brand in Sri Lanka which inspires people towards healthy hydration
Mission
To sustain by providing unparalleled customer service, along with efficient business processes and a passionate self-driven team in achieving the common vision, while increasing shareholder value, through innovation, corporate and social responsibility with a special emphasis on its hallmark of high standards of quality
Values
UEPIT TRANSLATES TO “WAY OF LIFE”
Uncompromised Quality
We honour our commitment to quality
Exceptional Service
We pledge to serve our customers by maintaining high standards
Pride in Excellence
We strive for excellence in performance
Integrity
Driven by ethical standards by taking responsibility in our actions
Teamwork
We believe in synergy
Video: American Water Business (14:25)
Accreditations
Corporate Leadership
As we celebrate over twenty years in the market, we are proud to note that the American Group is flourishing amidst strong competition. I believe we at American Group are making major shifts in the way we function and conduct business. By challenging ourselves to provide a wide range of products and services, we are determined to expand our business fields and transform into an ideal company to our customers. I congratulate the group on its excellent development through the years and look forward for your continuous support and guidance on this exciting journey.
The global business environment has experienced drastic changes in the last few years. Keeping in line with this development, we as a group are hoping to evolve with the market and our customers’ needs. As the Chief Executive Officer of American Group, I am looking forward to meet all our challenges with a view to serving our customers first.
Associates
American Premium Water Systems (Pvt) Ltd, Sri Lanka
American Premium Water Systems (Pvt) Ltd began as a joint venture with American Liquid Packaging Systems, Inc., (ALPS), San Francisco in 1995. It is the pioneer of the bottled-water industry in Sri Lanka, supplying its American branded products island wide. Over the years, the company has grown and presently is considered as the market leader in the country. Water sourced from the tube well at Ranala is purified and processed in its extensive factory via its automated machinery. The purified water is filled into light blue tinged sparkling Polycarbonate (PC) and Polyethylene Terephthalate (PET) bottles of volume 5 gallons or 19 liters. The company offers doorstep delivery to households, small and medium enterprises as well as corporates on a daily basis. Such delivery is extended from service centers conveniently situated in 10 cities and its distributor network island wide. The company also assembles varied models of dispensers to support the five gallon bottle. Quarterly services, Breakdown services and OTRs (One Time Rentals) are also offered to the customer as value additions.
American Water Systems (Pvt) Ltd, Sri Lanka
Water is sourced from our tube well at Lumbini estate, Ranala and then packaged in plastic and glass bottle ranges, in a fully automated manufacturing plant. Our island wide distributor network tied up with American Premium and our exclusive water centers at Colombo-10 and Hanwella ensure we supply our customers on time. American Water Systems is the official water sponsor for Sri Lanka Cricket. We serve a wide clientele consisting of Government Institutions, Hotels, Restaurants, Pubs, Clubs, Supermarkets, and other Corporates. Lanka Hospitals, John Keells Holdings, Hilton Hotels & Resorts, Colombo Stock Exchange, Sri Lankan Airlines and Toyota Sri Lanka are a few of the corporate giants included in our portfolio.
Premium Aqua Services (Pvt) Ltd, India
The company produces and distributes its own brand Ice Berg in a wide range of purified drinking-water bottles, in recyclable PET bottles ranging across 200ml, 300ml, 1-liter, 1.5-liter 2-liter and the 5-galloner which is loaded onto a dispenser. Throughout the operation at the fully automated plant, water at any given time is never touched by human hands upto and after the point where the non-spill cap is eventually machine-capped, after which the sealed bottles are whisked away from the conveyor belt. Premium Aqua delivers directly to the customer’s doorstep, be it at home or office on a set regular schedule meeting the customer’s requirement.
Cap Snap Lanka (Pvt) Ltd
Cap Snap Lanka wholly owns Innotech Polymers (Pvt) Ltd, a company which supplies the raw material for Cap Snap Lanka operations and its associate company Trendpride Lanka (Pvt) Ltd, also produces plastic ware in a much smaller scale. At the outset, Cap Snap Lanka catered solely to the packaging requirements of its sister companies, viz. American Premium Water Systems (Pvt) Ltd and American Water Systems (Pvt) Ltd. With the passage of time, business opportunities arose on account of market demand. Today, Cap Snap Lanka is one of the leading packaging companies in the industry which produces bottles, wide-mouth jars, paint containers, caps and allied products. It supplies such products tailored to customer preference in the market. Cap Snap Lanka’s major customers include top-flight tea exporters, suppliers of purified bottled drinking-water, and manufacturers of confectionery, detergents and paints.
American Polymers (Pvt) Ltd, Sri Lanka
American Polymers mainly operates in the consumer good market. Shoe racks, bins, buckets, bags, etc. are few of the everyday produce at the factory. On occasion the company also produces customer branded products as per specific customer requirements. Though still a beginner in the plastic consumer ware industry American Polymers has been able to carve a niche for themselves over the years. The company also manufactures plastic products such as PET bottles, polycarbonate bottles and molds plastic parts for water dispensers. Over the years the company expects to export over 80% of manufactured products to India, while the balance shall be distributed in the local market. Plastic parts for water dispensers too is expected to be manufactured and exported for assembly in India.
American Logistics (Pvt) Ltd, Sri Lanka
American Logistics mainly operates from its head office in Ranala and has its reaches primarily in the greater Colombo area, Kurunegala, Kandy, Galle and Negombo. The company caters to the transport requirements of the American Group of Companies, mainly American Premium Water Systems, American Water Systems and Cap Snap Lanka. The company owns and operates a fleet of over 100 heavy vehicles, and deals mainly in fleet management, project cargo handling, harbor transportation and inland transportation. The company has been a loyal supplier of route/delivery trucks, reimbursement trucks and prime movers to its customers, and caters to all customer concerns or needs in an efficient and timely manner. The company’s vehicle workshop, comprising of state-of-the-art equipment for vehicle maintenance and servicing, has proved to be of much use in catering to vehicle-related issues of our customers.
Amsoft Technologies (Pvt) Ltd, Sri Lanka
Amsoft provides a wide variety of cost-effective Information and Communication Technology solutions, which include: software development, website-building, networking and network centric software-building, etc. Amsoft was initially established to fulfill the ICT needs of the American Group of Companies. It has designed and developed a full ERP solutions package for use at American Premium Water Systems (Pvt) Ltd and other companies of the Group. By developing its own solutions to cater to the Information Management System at American Premium, its extensive experience has been absorbed into building software packages, shaping such software customized for similar companies such as Fab Foods Ltd, Red Apple, Hayleys, Mike Biotech, Sydney Flora, and Orit Apparel.
Accreditations
